![](https://cdn.myportfolio.com/ad1c46115d745d194675552dff4a58bf/c7b8863c-c611-44c5-95e5-5a233a1a1ce5_rw_1920.png?h=54bfc06205daa19134b7a36aa949667e)
Branding for a small business I was running 2019-2021 via Etsy, selling handmade prints and sustainable accessories. Next to the online presence, I sold products at various design markets around Helsinki and via retailers, like the Kiasma museum shop.
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The name "slushybrain" is a relic from my early times on the internet and thought as a visualisation of the swirl of colors - similar to a slushie - that is constantly moving inside my head. The logo visualizes this swirl of colors and inspiration inside a head-shaped bowl.
The logo is paired with a script display font, inspired by the winding structures of the brain, and a contrasting all caps title font. The main colors are derived from the CMYK printing inks, which are used to mix colors for the main products of the shop: handmade linocut prints.
![](https://cdn.myportfolio.com/ad1c46115d745d194675552dff4a58bf/75e49f8e-1f85-4077-b07d-6d4561819fa3_rw_1920.jpg?h=83558109cdd0086ed80d4e952916771f)
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![](https://cdn.myportfolio.com/ad1c46115d745d194675552dff4a58bf/ccba1cbb-c23e-4ca8-840a-fb7be7fc6f75_rw_1920.jpg?h=56b961e5120d1e85d41664637c6658ec)
![](https://cdn.myportfolio.com/ad1c46115d745d194675552dff4a58bf/f4c41805-c3aa-41e1-8cc3-c473eea95916_rw_1920.jpg?h=fae3811df7d499dd34dab492038279fa)
![](https://cdn.myportfolio.com/ad1c46115d745d194675552dff4a58bf/fef62b18-f88f-4d00-b877-2095650bf443_rw_1920.jpg?h=c17521176da26a70969b8420222ad608)
![](https://cdn.myportfolio.com/ad1c46115d745d194675552dff4a58bf/b84f8c8e-f256-40dc-8319-4b9552ce5924_rw_1200.jpg?h=ae64d0a0321468bad34925ae69c06700)
Imagery for the shop is styled on clean bright backgrounds, matching the products and creating a good contrast to pop out in the Etsy search. For prints, a lot of mock-ups are utilized to show how the art pieces would look in different spaces and contexts.