Alvar Pet brand illustrations
Illustrations, icons and visualisations are a great tool to enhance brand communications and improve user experience at all types of touchpoints, like user interfaces, print materials and content.
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The release of the 2022 sustainability report, as well as the 2022 Christmas campaign featured a central illustrated visual, which would be used in various ways for content and advertising, to not only create a cohesive visual language, but also maximise the high effort that goes into creating custom illustrations.
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Icons and illustrations are an integral part of Alvar Pet's user experience design and help communicate topics surrounding dog nutrition, ingredients, as well as the product and service offering.
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Educational organic content, including social media and blog posts, uses illustrations to communicate complex topics in a visual and engaging way.