Alvar Pet brand illustrations
Illustrations, icons and visualisations are a great tool to enhance brand communications and improve user experience at all types of touchpoints, like user interfaces, print materials and content.
The release of the 2022 sustainability report, as well as the 2022 Christmas campaign featured a central illustrated visual, which would be used in various ways for content and advertising, to not only create a cohesive visual language, but also maximise the high effort that goes into creating custom illustrations.
Icons and illustrations are an integral part of Alvar Pet's user experience design and help communicate topics surrounding dog nutrition, ingredients, as well as the product and service offering.
Educational organic content, including social media and blog posts, uses illustrations to communicate complex topics in a visual and engaging way.